This seems to be getting a lot of press so I thought I’d help out a little with the Google slap and hand out some myself…
So what is Google Slap?
Well, in basic terms if you use Google Adwords to get people to your site and to buy from you then you may have noticed that Google is slapping some extra profit on thier keywords that you have been using and profiting from for a while I’d suspect.
What Google seems to be claiming is they want to to be much more relevant with the keywords you are using in your ads and the keywords you are using in your campaign.
They mention landing pages too and if your landing page does not match the keywords you are advertising with then they will try to get you to pay upwards of 5 pounds or more per keyword.
NOW THAT HURTS!
So, what do you do or what can you do to off set this?
What I used to do is ride it out for a couple of days and Google just put me back on the old price being pence per click as opposed to pounds or dollars for my US readers.
Of late this has only fixed it for 48 hours or less. So, I decided it’s time to take action and listen to Google. I went to my adwords account, put my URL into the Google Adwords tool and tried the keywords they recommended. So far the slap has not come back and hit me so fingers crossed this will work. I also made sure my URL’s in my ads matched the content of the landing page. Yep, they do.
Make sure all your content is relevant or you will get slapped. Hard!
Affiliates seem to be the hardest hit as a lot of them do depend on adwords to make cash. I guess Google is just trying to clean up the web and get rid of the little scammers that pop up from time to time.
By the way, if you get emails from “Mike Derosa” double delete as you are a victim of spam.
If you want to start your online business the right way from the start then take a look here. You might just learn something. www.onlinebusinessmarketer.com/TheRightWay.html
Take care
Ashley Banfield
P.S For the Google keyword tool go here https://adwords.google.com/select/KeywordToolExternal and be sure to change the field to website content, type in your URL and get the keywords by Google for adwords.
